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The Social Den adopts the Polar Conservation Organisation as its Corporate Social Responsibility Partner
last update: Feb 15, 2010 05:37 PM
Press Release - 15 Feb 2010: The Social Den adopts the Polar Conservation Organisation (PCO) as its Corporate Social Responsibility Partner
US-based social media marketing agency, The Social Den, has chosen the Polar Conservation (PCO) as its Corporate Social Responsibility Partner. The Social Den will donate 2% of all profits to PCO to help ensure a sustainable future of the Polar Regions. “Corporate responsibility is crucial to causing change. By donating a portion of our profits and by using our reach in social media to promote the work being done by the PCO, we hope to make a real difference in the Polar Regions,” says Ryan Saghatelian, Co-Founder of The Social Den.
“We are delighted that The Social Den has committed itself to a long-term relationship with us,” says PCO founder, Brendon Grunewald. “With its help and support, the PCO will be able to drive forwards its ambitious programme to build awareness of the issues that are endangering the Polar Regions and have a global impact.”
“With the recent launch of our company, we have been working diligently to partner with a non profit organization that we believed in. Growing up and living in the cold climate of the Rocky Mountains in Montana, all of us at The Social Den love nature and the outdoors. The Social Den recognizes that global climate change affects all of us and it is the Polar Regions that are the first areas of our planet to be impacted. Recognizing and increasing awareness of our changing poles is crucial to bringing about a change in the policies and practices that affect global warming,” says Ryan Saghatelian.
“We first became of aware of the PCO when looking for a great polar bear logo for our company. When we found one we liked, we tracked down the photographer and it turned out to be Brendon. After learning about the great things the PCO was doing and talking with Brendon, a relationship was born,” explains Ryan Saghatelian.
Ryan Saghatelian notes, “The Social Den is proud to be a part of an organization as progressive as the PCO. Hopefully with The Social Den’s wide audience in the social web, there will be increased awareness of the crisis in the Polar Regions and positive action will result.”
About The Social Den
The Social Den is a full services social media marketing agency. Its work is about steering and monitoring the conversation online. The company works with businesses that would like to increase their web traffic and sales by engaging with people in online social communities. The Social Den launches businesses onto the social web and keeps them current by using new tools and social networks as they become available. It offers monitoring services to report on what is being said about these businesses online. The Social Den’s website is a place for people interested in social media to learn about new tools and how to market effectively.
About the PCO
The Polar Conservation Organisation (PCO) is a Brussels based and registered non-profit foundation, committed to ensuring a sustainable future for both Polar Regions. It has been set up to create awareness, inform and educate the public, business/industry and political leaders about the significance of the Polar Regions and their influence on global issues. It is working to create a platform for the global exchange of knowledge and expertise for the benefit of the Polar Regions and to promote international cooperation and civic engagement, and to advocate collaborative action by all sectors of society. Further it is supporting the establishment, maintenance and monitoring of relevant international agreements, thereby ensuring a sustainable future for the Arctic (Arctic Treaty) and Antarctic (Antarctic Treaty) Regions.
